Thook Elimination Revolution of India

This country is
not your spittoon.

You do it in two seconds. The wall keeps it for twenty years. Somebody else scrubs it, somebody else steps in it, and somebody else catches something from it. We are done being polite about this.

Free · No login · Works offline · Install it like an app

The THOOK mark: a spit droplet inside a tricolour prohibition roundel, struck through by a red slash

Since you opened this page

0

estimated public spits across India — and counting, while you read this sentence.

This is an estimate, not a measurement. Our maths, in the open: 150 million people spitting in public roughly 4 times a day works out to about 6,944 every second. Nobody has ever counted this properly. Argue with the assumption — then look out of your window and tell us it's too high.

The uncomfortable part

It is not "those people".
It is all of us.

Every campaign like this quietly turns into a campaign against poor people. Not this one. Ride any road in this country for an hour and you will watch a man in a ₹40 lakh car do the exact same thing as a man pushing a handcart — and the man with the corner office does it in the stairwell where he thinks nobody is looking. Same habit. Same street. Same stain.

So this campaign has exactly one target, and it is the act. Not a class, not a caste, not a religion, not a state, not a job. We shame the habit, never the human.

The tinted window

Rolls down at the signal. Rolls back up. Air conditioning uninterrupted.

The stairwell

Between the second and third floor, where the CCTV does not quite reach.

The corner

Tiled with gods precisely so nobody will aim there. People still aim there.

The platform

Brand new station. Ribbon cut last month. Red constellation already forming.

Now the part that is not funny

Three numbers, and then you decide.

25%

of the world's tuberculosis cases are in India — the highest burden on earth. TB travels in exactly what you just spat.

WHO Global Tuberculosis Report, 2024 data

₹1,200 cr

reported as Indian Railways' annual bill for scrubbing paan and gutkha stains — plus thousands of gallons of water.

Widely reported figure — see Why It Matters

₹1,000

the fine for spitting in public in Delhi and Bengaluru. In Mumbai a repeat offence adds community service.

Municipal bylaws — amounts vary by city

See the sources & the law →

The app

Three taps. No login. No drama.

Step 01

Spot it

A fresh stain, a wall that has given up, a platform edge. You will not have to look hard.

Step 02

Shoot the stain

The stain — never the person. No faces, no number plates, no names. We are mapping a problem, not hunting citizens.

Step 03

File it

Pick a city, rate the damage, add a line if you are feeling literary. It lands on the Wall of Stains.

One rule, and we mean it

Never photograph a person, never confront anyone, never post someone's face or number plate. It is unsafe for you and it turns a clean-up campaign into a mob. Photos are stripped of all hidden camera data automatically, and your exact GPS coordinates are never stored — only the nearest city name.

Thook Gyaan

Motivational posters,
for the demotivated spitter.

Aim high in life. Not on walls.

— Every wall in India, collectively

₹80,000 ka phone. ₹2 ki soch.

— The man in the Mercedes, at a red light

The lift you spat in this morning is the lift your daughter takes this evening.

— Your building secretary

All 40 — and download them as posters →

Frequently asked, aggressively

"Bhai, what kind of name is this?"

An honest one. Thook is what this is about. And TERI MKC stands for — and we want to be very clear here — exactly this:

Whatever else you assumed it meant, that came from inside your own head. We are simply an acronym. A polite, civic-minded acronym.

Also — you remembered it, didn't you. That was the entire idea.

Do second lagte hain.
Bees saal daag rehta hai.

You are not going to fix a billion people. You are going to fix one — and then be insufferable about it until your friends fix themselves too.