Case study · Personal product · Demo
BKC
A Hinglish streetwear tee storefront — catalogue, occasion drops, fits, sticky PDP, and cart — built as a clickable React commerce demo for my own brand.
Status: Personal product demo on GitHub Pages — not a client deliverable. Catalogue and polish are still changing.
Problem
A tee brand needs more than a landing page: shop filters, PDP, cart, occasions, and lookbook have to feel like one loud visual system.
What I built
- 180+ designs · colours · fits
- URL filters + mobile sheet
- Sticky PDP ATC · localStorage cart
- Journal, lookbook, market pages
Current state
- Public demo at /Bkc/
- Procedural SVG garments
- Labelled personal product on the portfolio
My role
Brand direction, UX, and full React/Vite/Tailwind storefront — catalogue structure, commerce flows, and motion. AI-assisted iteration with human QA on mobile filters and cart.
Why this matters for hire
Shows I can ship a multi-route commerce UI (not only brochure sites): filters in the URL, sticky product actions, and a coherent loud brand system end to end.
Stack & process
React 19 + Vite + TypeScript + Tailwind + Framer Motion + GitHub Pages. Claude / Cursor for speed; I own product decisions and the launch checklist.